Category: NY Times

Media Starting To Take A Closer Look At The Knox PR Shills With Nina Burleigh Exhibit One

Posted by Skeptical Bystander





Click on the image above for the report on the PR role of Nina Burleigh by the New York Times’s Kate Zernike.

In the news media’s frenzy surrounding an Italian court’s decision last week to free Amanda Knox, the American exchange student convicted of killing her roommate in Perugia, the journalist Nina Burleigh was a near-constant television presence. Her face looped in and out of shows like “Today,” “Good Morning America,” “20/20” and “Anderson Cooper 360.” She made appearances on NPR, the BBC and MSNBC.

With her emphatic defense of Ms. Knox (criticizing the “appalling” treatment of her by the Italian courts and news media, insisting “the evidence didn’t exist,” that the “jury rubber-stamped a conviction”), Ms. Burleigh seemed at times to move from journalist to advocate, treading what she knew, as a longtime reporter and author, was a dangerous line.

Nina Burleigh has certainly had a busy, busy week - playing advocate for Amanda Knox, plugging Burleigh’s own book on the case, and helping CBS sell the first of many (many more than anyone wants to see) pre-packaged Knox pieces that dutifully toe David Marriott’s Knox PR line.

Those looking for facts are advised to watch major league baseball on Sunday night.

Burleigh found herself facing a dilemma before she penned the first paragraph of her book: Team Marriott, firmly in place by then, would only allow access to advocacy journalists. So Burleigh took that path, a disastrous one for everything but television exposure and perhaps book sales.

Burleigh jumped on board late, does not speak Italian, attended only a handful of trial sessions, and even got the birthdate of the victim, Meredith Kercher, wrong. Worse, she used the Knox’s friendly translator as her interpreter! That trail is a loop that leads to a predictable place.

For authors claiming to be journalists, this excellent NY Times piece should serve as a warning: Advocacy is not journalism. It leads to conflict of interest and turns journalists into shills. And this is bad for all of us.

This book should be on the bedside table of anyone who aspires to be a journalist.


Posted by Skeptical Bystander on 10/10/11 at 05:30 PM • Permalink for this post • Archived in News media & movies,  Hoaxes Knox & team,  20 No-PR hoax,  Hoaxers from 2007,  Knox-Marriott PR,  Hoaxers from 2009,  Nina Burleigh,  Hoaxers: media groups,  NY Times • Comments here (35)