Category: Excellent reporting

How The Strongarm Public Relations Resulted in Most Of The Media Getting It Wrong

Posted by Our Main Posters



PR manager David Marriott bumbles angrily

1. Underperforming Media

This is surely one of the worst cases of misreporting and malicious bias in all of media history. It’d be very nice (though don’t hold your breath!) if journalism schools and media owners examined the firestorm to stop it ever happening again.

Consider just the US hall of shame.

And please remember: this is the SAME media that turned a blind eye to the Micheli sentencing report on Guede, and appears to be trying hard to do the same (not one of them is translating it) to the Massei sentencing report on Knox and Sollecito.

2. Knox PR Chief Corrupter

Here is an excerpt from Barbie Nadeau’s fine new book, describing how the sharp-elbowed Knox/Marriott public relations bombardment warped Americans’ take on the case.

Coverage of the crime began to diverge on the two sides of the Atlantic. From the vantage point of Perugia, it seemed as though the Knox family’s American supporters were simply choosing to ignore the facts that were coming to light in Italy….

The American press hung back, at first, objective and somewhat disbelieving that such a wholesome-seeming girl could have any connection to such a sordid foreign crime, and then, as the family stepped up its defense, increasingly divided between two camps that would become simply the innocentisti - those who believed she was blameless - and the colpevolisti - those who did not. In Perugia, these labels governed access…

Of the handful of American journalists in Perugia in late 2007 and early 2008, none got access to the Knox family without certain guarantees about positive coverage. Within months, the family decided to speak on the record primarily to the American TV networks, often in exchange for airfare and hotel bills. Most of the print press was shut out. And the TV producers learned to be very cautious about being seen with people like me, lest the Knox family should cut them off.

But as interest in the case grew, an odd assortment of American talking heads attached their reputations to Amanda’s innocence. An aggressive support group called Friends of Amanda (FOA) formed in Seattle, headed by Anne Bremner [and on the sly, Judge Michael Heavey.

Very quickly, [PR manager David] Marriott lost control of the situation. As he spoon-fed the Knox-approved message to American outlets that couldn’t afford to send correspondents to Italy, those of us on the ground in Perugia began passing his contradictory e-mails around as entertainment during the long days in the court. In one instance, Marriott confirmed to me that ABC News had paid for Amanda’s parents to fly to Perugia in exchange for exclusivity. When I confronted my friend Ann Wise, an ABC producer based in Italy, she quickly passed on the leak. ABC got a denial from him that he had ever told me this—despite the fact that I had an e-mail to prove it.

Similarly, in the spring of 2008, he told me that the Knoxes would not give interviews, and then Rachel Donadio of the New York Times had a sit-down with Amanda’s father, Curt Knox. Marriott told me that Rachel must have door-stepped Curt in Perugia; she confirmed that Marriott had set up the interview for her. What Marriott failed to realize was that the Italy-based press corps was a close-knit group that could not be played against each other.

Meanwhile, the networks started vying for the Knoxes’ attention with their own legal analysts. Among the first was Joe Tacopina, a sexy Italian American New York lawyer… In the spring of 2008, Tacopina came to Perugia as a paid consultant for ABC News to investigate the real story behind the Kercher murder, and I interviewed him for Newsweek in Rome in March. He said he was acting as a consultant to the family, even though he was being paid by ABC, and he was the first to call foul on the missteps by Italian investigators.

But he also told me that deep down, he wasn’t sure about Amanda’s story. “Her best defense, I think, is probably going to be the truth. Am I saying she didn’t make mistakes? No. And do I know for a fact that she’s innocent? Of course not.”

That was the end of Joe Tacopina’s involvement in the case and the beginning of more aggressive message control out of Seattle. Andrea Vogt, a Bologna-based freelancer stringing for the Seattle Press-Intelligencer, wrote her own story about Tacopina’s behavior in Perugia, and Marriott quickly tried to shut her down. ...we began what would be a two-year battle against the Seattle message machine, incurring personal attacks and outright threats…

The push-back from Seattle ferocious, but the message discipline was imperfect. When Bremner told CNN that Amanda needed the U.S. State Department to rescue her, Marriott would simply quip, “Anne doesn’t speak for the family” or “I don’t keep up with what Anne is doing.”

Moreover, Amanda’s Seattle supporters began to compromise the work of her legal team in Perugia. On August 12, 2008, Seattle judge Michael Heavey wrote a letter titled “Request to transfer the trial against Amanda Knox out of Perugia,” using Superior Court of the State of Washington letterhead. The headlines in Italy incorrectly interpreted this as “American Judge Wants Trial Transferred to America,” which infuriated Knox’s local counsel. By the time Heavey retracted his letter a few months later, with an apology to the Italian Justice department, the damage had been done.

The Perugia judge who denied Amanda’s request for house arrest said that one of the reasons was flight risk and that “the American judge who would have to sign her extradition back to Italy” would not cooperate. Knox’s attorney, Luciano Ghirga, told reporters outside the courthouse in Perugia, “The American lawyers do not represent anyone here.”

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We like the Daily Beast book, for its splash of cold water on the media, and for its highly accurate accounting of the court proceedings and of the voluminous evidence the judges also describe in their report.

We also believe that although Meredith’s family did not participate, Barbie Nadeau has strong compassion for them, and a sense of real loss over Meredith.

Posted by Our Main Posters on 04/02/10 at 08:16 PM • Permalink for this post • Archived in News media & movies,  Excellent reporting,  Hoaxes against Italy,  9 Mignini v Knox hoax,  11 No court bent hoax,  12 Rabid media hoax,  Hoaxes Knox & team,  13 AK persona hoax,  16 Interrogation hoax,  20 No-PR hoax,  Hoaxers from 2007,  Knox-Marriott PR,  Hoaxers from 2009,  Nina Burleigh,  Hoaxers: media groups,  ABC Network,  CBS Network,  CNN Network,  NY Times,  Time weekly • Comments here (13)

La Repubblica’s Riccardo Stagliano Reports From Seattle On Knoxes & Marriott PR #2

Posted by The 411



This below is a translation of this excellent report by La Repubblica’s Riccardo Stagliano which was widely watched on Italian television.

Like the article below it also follows the typical mould of Italian reporting on Seattle - polite but seemingly doubting of the FOA claims about Amanda and the case.

AMANDA KNOX SPONTANEOUS STATEMENT: “In these days, I’ve reflected a lot about what I’ve wanted to say and what came into my mind. I wrote a question that maybe still puzzled a lot of people.”

ITALIAN ANNOUNCER VOICE-OVER: But it was the entire Meredith Kercher murder story that leaves many people puzzled in spite of the triple first-degree conviction of Rudy Guede, Raffaele Sollecito, and Amanda Knox.

We went to Seattle to try to see if we could enter into the world of the American 20-something girl - angel for her family, devil according to the judges.”

The obligatory first stop is the office of David Marriott, spin doctor these past two years, who has handled media relations for the family. You can’t enter into the inner circle of the girl without passing by him first.

The first interviews are with the mother and father, separated [i.e., divorced] for 20 years.

CURT: “Amanda is a person who’s always been extremely real. As her parents, it wasn’t always pleasant to hear what was said. But, she wasn’t able to hide the truth. She’s someone who takes care of others, honest, as a study habit she has an intellectual approach to things.”

“With Raff, they met for the first time at a classical music concert. They went out for about a week, before Meredith was found dead. In such a brief period, you don’t transform a beginning relationship in to [the type of] scenario made up by the judges. You don’t go from zero to an orgy. It doesn’t happen in nature…. It’s not started out in an orgy manner.”

EDDA: “Amanda and Meredith were friends. She only said good things about her. They spent their time together, going to bookstores, or hanging out around town, reading and discussing books. Everyone will say that Amanda is a type of person who couldn’t hurt a fly. She couldn’t even do aggressive sports, because she doesn’t like violence. She’s affectionate with the elderly and children. She’s a kind human being.”

“The only direct contact we have now is 10 minutes every Saturday morning, in which we all try to tell her we love her and we all say “hi” quickly because there’s such little time. And then there are the letters. She’s written a lot of them to us, and we try to do the same.”

VOICE OVER: An important turning point for Amanda’s life was high school - attended at Seattle Prep, a Jesuit school attended by all the offspring of the upper middle class, which, later, would mobilize for The Cause.

We met Kris Johnson, her Literature teacher for two years, who let us see in the classroom where she taught, a letter, in very childish handwriting, that she sent from prison.

KRIS JOHNSON: “Amanda was an enthusiastic student who loved to learn..It really affected her. She sent me a lot of emails after class. She was simply excited by learning. She was fascinated by characters and people because she wanted to become a writer….as if she wanted to train for it, continuously.  It is not at all possible that the person I knew in class could even THINK of the things that the media has portrayed.”

VOICE OVER: Before coming to Italy, Amanda studied at Washington University and she lived near campus. There she met and became friends with Madison Paxton, the official friend, the only one Marriot lets journalists come close to.

MADISON: “One of the reasons that we became such good friends is that we had opposite views of life and people. She’s a very trusting person, while I’m not. In the end, we balanced out each other.”

“As for her man-eater reputation, when she came to college, she had less romantic experience than the average student. In high school, she hardly went out with anyone, and in college, she had a total of two boyfriends.”

VOICE OVER: Not all of Seattle, however, is so united in their outraged defense of their famous fellow citizen. Among the despised critics of the family is Peggy Ganong, a doctoral student in French at the University, who moderates the forum “Perugia Murder File” where information is gathered about leading stories on the case.

PEGGY: “One of the things that aroused my suspicions was that the family issued a press release the day after the arrest. I found it strange- and interesting. And then I discovered that a Public Relations firm was recruited to manage the Amanda image - a firm known to use techniques, I don’t want to say unethical, but let’s say unconventional,  in order to reach their objective.”

“I think that the incredibly one-sided coverage of the case in the American media is the result of this massive PR activity that cost more than a million dollars. What Marriott and the family have done was to say from the moment that the tabloids demonized Amanda, we’ve painted her as an angel. That’s why they’ve constructed an image of a typical American girl, which is probably just as false as the demonized image of her, which the tabloids have perpetuated.”

VOICE OVER: Ms. Ganong is not the only one to think that way, and to say it publicly. Among the skeptics, there’s Charles Mudede who’s in charge of the cultural pages of “The Stranger,’ a popular weekly newspaper…. We meet him at the Quarter Lounge, near his workplace.

CHARLES: “She didn’t grow up as the classic American girl. She played soccer, which isn’t a national sport here. In fact, it’s fairly non-traditional. And then, yoga, which speaks of a Far Eastern influence, rather than of praying.”

“You might expect from a classic American girl that she’d be very focused on the Christian side [of things]  “”she on the other hand did a mixture of different things, typical of the liberal cosmopolitan girls of Seattle.”

PEGGY: “The reason why many of our well-known local people have mobilized in her defense, organizing fund-raising dinners, putting together groups of people on her behalf all goes back to Seattle Prep.”

“People who pay $13,000 a year to send their children to high school so they can prepare them to go to the best colleges do not want to see the value of that investment go down, as a result of that type of scandal. Seattle Prep was the school where Judge Mike Heavey’s daughter went, [a girl] who was quite friendly with Amanda. As were the children of Tom Wright.  I believe worrying about saving the good name of the school is a good part of the [motivation behind the] ‘Innocentisti Movement’ in Seattle.

“Although it’s important that these influential people on her side have made a big splash, they don’t really represent the entire city.”

VOICE OVER: Anne Bremner, former prosecutor and current TV legal commentator is the spokeswoman for the Friends of Amanda, a site where counter-information regarding trial facts is continually updated.

ANNE: “An injustice in any part of the world is an injustice in all of the world.  I personally felt it was important to lend a hand, to expose the absolute lack of evidence. In other words, someone who has absolutely nothing to do with this horrendous crime. What has happened since the verdict? Nothing, except to increase the passion, that much more. We will never, ever abandon Amanda.”

SUBTITLES OF STATE DEPARTMENT PRESS CONFERENCE - A REPORTER ASKS: “Today Senator Cantwell spoke of contaminated evidence”¦ of unsequestered jurors and a questionable prosecutor”¦ additionally, we’ve seen jurors wearing tri-colored sashes”¦ and there was anger in the Italian press and all this indicates that there hasn’t been a fair trial”¦and all of you in the State Department claim the opposite”¦”

VOICE OVER: In the meantime, they continue their tireless lobbying activity, recruiting the most varied of advocates. Senator Maria Cantwell has expressed such serious doubts about the judicial system, that Anti-Americanism contaminated the case, also making Hillary Clinton more aware of the case.

Fortunately, she [Hillary] was too busy dealing with Afghanistan and Iran to offer an opinion on the matter. [There are] even VIPs, like Donald Trump, who proposed a boycott of Italy, until the girl comes home.

SUBTITLE OF STATE DEPARTMENT PRESS CONFERENCE: “Italy has its own justice system, different than our own.”

VOICEOVER: No one remembers one detail—that at least Italy doesn’t have the Death Penalty.

Nor does anyone seem to remember the many cases when America made great efforts to collaborate with Italian judges, including such times as [after] the Disaster of Cermes, and the [after] the killing of Agent Nicola Calferi by [American] soldier Mario Lozano.

Posted by The 411 on 03/04/10 at 04:19 AM • Permalink for this post • Archived in News media & movies,  Excellent reporting,  The wider contexts,  Seattle context,  Hoaxes Knox & team,  20 No-PR hoax,  Hoaxers from 2007,  Knox-Marriott PR,  Heavey, Bremner,  More hoaxers • Comments here (1)

Considerable Outrage In Italy Over PR Death Profiteering

Posted by Peter Quennell


Richard Owen of the Times reports.

A film starring Amanda Knox, the American student awaiting trial for the murder of Meredith Kercher, has caused a political row, with rightwing politicians claiming the Perugia prison where Ms Knox is held is “like a holiday camp”.

Pietro Laffranco, a Parliamentary deputy in the ruling centre-right coalition led by Silvio Berlusconi, said he was tabling a question in Parliament to the Minister of Justice to demand an explanation over “this extremely serious incident”.

Follow the Italian press coverage for any length of time, and you will soon realize one thing.  Meredith is an intensely loved and very-much-missed person, to many, many Italians.

She hungered to be there, worked hard to get there, spoke very good Italian, knew much of the politics and culture, and just loved being in Perugia with its fine School for Foreigners.

And with her Mediterranean beauty, her kind consideration for others, her chaste behavior, and her zeal for hard work, she seems very, very easy for Italian moms and dads to identify with as one of their own.

So not surprisingly, the public outrage over the prison movie reflected in today’s Italian press is considerable, and it seems likely to create real repercussions.

The movie itself is unlikely to ever see the light of day. Those involved have been seriously thrown on the defensive, and they are likely to see career repercussions. The rules may be tightened for defendants and prisoners interacting with the media. The leniency that some feel Umbria shows to its prisoners may become less-so.

And Amanda Knox (who, to be fair, did not initiate this exposure, and should have been warned by her lawyers and family) may find herself more secluded if she is eventually found guilty.

In sum, this looks like a humane and perhaps overdue tilt in the system and the media toward Meredith, the silent victim in this case. And toward all silent victims like her.

Posted by Peter Quennell on 12/12/08 at 05:37 PM • Permalink for this post • Archived in Defendants in court,  Amanda Knox,  News media & movies,  Excellent reporting • Comments here (3)