Category: Nina Burleigh

How The Strongarm Public Relations Resulted in Most Of The Media Getting It Wrong

Posted by Our Main Posters



PR manager David Marriott bumbles angrily

1. Underperforming Media

This is surely one of the worst cases of misreporting and malicious bias in all of media history. It’d be very nice (though don’t hold your breath!) if journalism schools and media owners examined the firestorm to stop it ever happening again.

Consider just the US hall of shame.

And please remember: this is the SAME media that turned a blind eye to the Micheli sentencing report on Guede, and appears to be trying hard to do the same (not one of them is translating it) to the Massei sentencing report on Knox and Sollecito.

2. Knox PR Chief Corrupter

Here is an excerpt from Barbie Nadeau’s fine new book, describing how the sharp-elbowed Knox/Marriott public relations bombardment warped Americans’ take on the case.

Coverage of the crime began to diverge on the two sides of the Atlantic. From the vantage point of Perugia, it seemed as though the Knox family’s American supporters were simply choosing to ignore the facts that were coming to light in Italy….

The American press hung back, at first, objective and somewhat disbelieving that such a wholesome-seeming girl could have any connection to such a sordid foreign crime, and then, as the family stepped up its defense, increasingly divided between two camps that would become simply the innocentisti - those who believed she was blameless - and the colpevolisti - those who did not. In Perugia, these labels governed access…

Of the handful of American journalists in Perugia in late 2007 and early 2008, none got access to the Knox family without certain guarantees about positive coverage. Within months, the family decided to speak on the record primarily to the American TV networks, often in exchange for airfare and hotel bills. Most of the print press was shut out. And the TV producers learned to be very cautious about being seen with people like me, lest the Knox family should cut them off.

But as interest in the case grew, an odd assortment of American talking heads attached their reputations to Amanda’s innocence. An aggressive support group called Friends of Amanda (FOA) formed in Seattle, headed by Anne Bremner [and on the sly, Judge Michael Heavey.

Very quickly, [PR manager David] Marriott lost control of the situation. As he spoon-fed the Knox-approved message to American outlets that couldn’t afford to send correspondents to Italy, those of us on the ground in Perugia began passing his contradictory e-mails around as entertainment during the long days in the court. In one instance, Marriott confirmed to me that ABC News had paid for Amanda’s parents to fly to Perugia in exchange for exclusivity. When I confronted my friend Ann Wise, an ABC producer based in Italy, she quickly passed on the leak. ABC got a denial from him that he had ever told me this—despite the fact that I had an e-mail to prove it.

Similarly, in the spring of 2008, he told me that the Knoxes would not give interviews, and then Rachel Donadio of the New York Times had a sit-down with Amanda’s father, Curt Knox. Marriott told me that Rachel must have door-stepped Curt in Perugia; she confirmed that Marriott had set up the interview for her. What Marriott failed to realize was that the Italy-based press corps was a close-knit group that could not be played against each other.

Meanwhile, the networks started vying for the Knoxes’ attention with their own legal analysts. Among the first was Joe Tacopina, a sexy Italian American New York lawyer… In the spring of 2008, Tacopina came to Perugia as a paid consultant for ABC News to investigate the real story behind the Kercher murder, and I interviewed him for Newsweek in Rome in March. He said he was acting as a consultant to the family, even though he was being paid by ABC, and he was the first to call foul on the missteps by Italian investigators.

But he also told me that deep down, he wasn’t sure about Amanda’s story. “Her best defense, I think, is probably going to be the truth. Am I saying she didn’t make mistakes? No. And do I know for a fact that she’s innocent? Of course not.”

That was the end of Joe Tacopina’s involvement in the case and the beginning of more aggressive message control out of Seattle. Andrea Vogt, a Bologna-based freelancer stringing for the Seattle Press-Intelligencer, wrote her own story about Tacopina’s behavior in Perugia, and Marriott quickly tried to shut her down. ...we began what would be a two-year battle against the Seattle message machine, incurring personal attacks and outright threats…

The push-back from Seattle ferocious, but the message discipline was imperfect. When Bremner told CNN that Amanda needed the U.S. State Department to rescue her, Marriott would simply quip, “Anne doesn’t speak for the family” or “I don’t keep up with what Anne is doing.”

Moreover, Amanda’s Seattle supporters began to compromise the work of her legal team in Perugia. On August 12, 2008, Seattle judge Michael Heavey wrote a letter titled “Request to transfer the trial against Amanda Knox out of Perugia,” using Superior Court of the State of Washington letterhead. The headlines in Italy incorrectly interpreted this as “American Judge Wants Trial Transferred to America,” which infuriated Knox’s local counsel. By the time Heavey retracted his letter a few months later, with an apology to the Italian Justice department, the damage had been done.

The Perugia judge who denied Amanda’s request for house arrest said that one of the reasons was flight risk and that “the American judge who would have to sign her extradition back to Italy” would not cooperate. Knox’s attorney, Luciano Ghirga, told reporters outside the courthouse in Perugia, “The American lawyers do not represent anyone here.”

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We like the Daily Beast book, for its splash of cold water on the media, and for its highly accurate accounting of the court proceedings and of the voluminous evidence the judges also describe in their report.

We also believe that although Meredith’s family did not participate, Barbie Nadeau has strong compassion for them, and a sense of real loss over Meredith.

Posted by Our Main Posters on 04/02/10 at 08:16 PM • Permalink for this post • Archived in News media & movies,  Excellent reporting,  Hoaxes against Italy,  9 Mignini v Knox hoax,  11 No court bent hoax,  12 Rabid media hoax,  Hoaxes Knox & team,  13 AK persona hoax,  16 Interrogation hoax,  20 No-PR hoax,  Hoaxers from 2007,  Knox-Marriott PR,  Hoaxers from 2009,  Nina Burleigh,  Hoaxers: media groups,  ABC Network,  CBS Network,  CNN Network,  NY Times,  Time weekly • Comments here (13)